The maroon oil-enamel for Acme Bread faded after about three years, despite a water-borne clear coat that I applied when I originally made the sign. The real problem was that the panel looked awful because the coating was attracting a thick layer of soot and dirt. I repainted the colors and then waxed it the next day with Turtle Wax. It now repels dirt and looks much more acceptable after another year. At ground level, wax should also help with deterring fingerprints, gum and some tagging and will tend to bring back some color and sheen.

In the early ’80s, I often had the chance to repaint old signs because faded red lettering enamel and chipping backgrounds could be found everywhere. Granted, I got the jobs because I worked very cheaply, but I wouldn’t be in the business today if I hadn’t had the opportunity to service these hand-painted signs. These days it would be tough to base a business around this specialty, but lately there has been greater interest in cost-effective sign upkeep and maintenance. I’ve been getting a steady stream of people who want service for faded signs and awnings, as well as for graffiti abatement and prevention. To sell with full confidence, I like to present a range of professional solutions. People will pay a bit to “save money.” It is my aim to make money while they save.

 

Enthusiasm is the key to selling anything. I try to be encouraging when clients realize that there might be a lower cost option to revitalize their sign instead of purchasing something new. I’m happy to make a little money here and there on these projects and would like the client to feel positive about refurbishing their sign. I’m also not afraid to charge for service on my own signs after several years. It doesn’t make me look less professional when my signs fade or wear out, they all do! If anything, it speaks volumes that I am still available to service the signs and that I care about the work. If signs are in good enough condition to repair, the original craftsmanship of my work is also apparent.