Business & Marketing
Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more.
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Tuesday, May 22, 2012
Considering the pros and cons of today’s main tablet computer platforms
Editor’s Note: As tablet-style mobile computers become increasingly popular as a business tool, particularly considering their ability to remotely access a shop’s printers, RIPs and...
Tuesday, May 1, 2012
Be sure to track your clients and prospects
How do you grow your business the proper way? How about a proper software program? Let me review the proper steps to building your business:
Find prospects—A prospect is ,“the possibility or likelihood...
Monday, April 30, 2012
Why did you lose that last signage sale?
Maybe it was your pricing. Or maybe the customer already had a working relationship with another signage store. Or maybe the customer felt another signage vendor had more experience with their particular type of project....
Monday, April 30, 2012
Where vision, accountability, synergy and magic converge
Many times in the sign and digital graphics industry, the person in charge of the money behind a business, and the person charged with the day-to-day responsibility for getting orders done and out the door, is...
Monday, April 30, 2012
Data & analysis targeted to the growth of your business
The U.S. sign industry grew last year, although with only a scant 0.9 percent growth rate, according to the latest market sizing data from the Sign Analytics research program co-sponsored by Sign &...
Friday, March 9, 2012
We cannot manage the clock; only our thoughts and actions
Last year, this author had the pleasure of being the keynote speaker at a regional meeting of franchise business owners. Prior to the meeting, a survey was conducted to pinpoint the most critical business...