Business & Marketing
Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more.
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Monday, July 30, 2012
Besides a company being forced to fold—heaven forbid—or having to significantly reduce its headcount with layoffs or forced retirements, there were difficult choices businesses had to make to survive the recession of the last several years. By no means is...
Wednesday, July 18, 2012
Imagine you’ve recently joined the local business association or Chamber because you thought it would be a great way to promote your sign and digital graphics business. You can network with fellow business owners to discuss supply-chain challenges. And...
Tuesday, July 17, 2012
Form-based codes purport to increase certainty, give developers clarity
Alert to readers: If you have a high sensitivity to planning jargon, be advised that reading this column may trigger allergic reactions.
We are entering a battle for the future of development in the...
Thursday, June 28, 2012
Use Google Places to attract new business
I always loved the Yellow Pages. Even as a kid, I would flip through the back section of the Cincinnati Bell Yellow Pages book and just wonder about how many different things people do with their lives. Perhaps that was the...
Thursday, June 28, 2012
Determining where the role of the sales rep ends
It’s late on a cold and snowy Thursday afternoon when you catch yourself day dreaming as you stare out the front window at your parking lot. Everything is covered with a fluffy layer of pure white snow; definitely...
Friday, June 22, 2012
Is too much of your workday consumed with unproductive gatherings?
Meetings have become an inevitable part of the workday for every business owner or department head. There are meetings with clients, meetings with employees, and appointments with suppliers and...