Business & Marketing
Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more.
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Monday, April 30, 2012
Why did you lose that last signage sale?
Maybe it was your pricing. Or maybe the customer already had a working relationship with another signage store. Or maybe the customer felt another signage vendor had more experience with their particular type of project....
Monday, April 30, 2012
Where vision, accountability, synergy and magic converge
Many times in the sign and digital graphics industry, the person in charge of the money behind a business, and the person charged with the day-to-day responsibility for getting orders done and out the door, is...
Monday, April 30, 2012
Data & analysis targeted to the growth of your business
The U.S. sign industry grew last year, although with only a scant 0.9 percent growth rate, according to the latest market sizing data from the Sign Analytics research program co-sponsored by Sign &...
Friday, March 9, 2012
We cannot manage the clock; only our thoughts and actions
Last year, this author had the pleasure of being the keynote speaker at a regional meeting of franchise business owners. Prior to the meeting, a survey was conducted to pinpoint the most critical business...
Thursday, March 1, 2012
A simpleton’s guide to intellectual property
Let’s start with a quick history lesson.
Did you know that intellectual-property laws in the United States are based on the Constitution? It’s true. Article 1, Section 8 allows Congress to pass...
Thursday, March 1, 2012
Sign business more confident about this year’s performance
While business is not yet roaring back, U.S. sign companies are expressing the most confidence in four years in future business prospects, according to the latest business confidence index from the Sign...