Tuesday, May 15, 2012
Integrated partnerships are needed
2012 is the year of the converging consumer. The accelerated purchase. This is the year we can buy anything, anytime, anywhere, any screen in any reality, whether I am standing in line, watching TV, walking down the street, in the...
Tuesday, May 1, 2012
Working with serif fonts on channel letters
You can actually get away with quite a bit, design-wise, when it comes to creating channel letters. In fact, the generally accepted limitations of what can actually be built and lit decently are arguably overkill, or really...
Tuesday, May 1, 2012
Channel letters retrofit with new lighting
As effective as “word of mouth” advertising is, having a tenant move in with a new sign installed next to your space is perhaps even more effective. After a new tenant, PROSTAFF, moved in and seeing their recently...
Sunday, April 1, 2012
Illuminating acrylic signage
Any time there’s a discussion of the versatile light-emitting diode (LED), there’s sure to be a lot of acronyms thrown into the mix. And acronyms—unless you have a military background (Lima! Echo! Delta! Sierra!)—...
Sunday, April 1, 2012
Electronic digital signage propels improvements
Each year digital signage seems to become more popular, and with its growing usage, technology is constantly evolving to meet customer demands. Screens, in particular, have seen steady advancements over the years and are...
Friday, March 9, 2012
Priority Sign Inc. focuses on unique business model
In an economy that has sent many sign shops scrambling to survive, Sheboygan, Wis.-based Priority Sign Inc. has found success with a unique business model that focuses on strategic partnerships and employee engagement....