Think of grand-format printing as the Elvis Presley of the signage industry. Just like Elvis, these images appear larger than life and command a certain awe effect that is different from other printing mediums. Of course, such large images require high resolution and photographic quality to produce effective grand-format prints, and a wider variety of substrates are compatible with grand-format prints than ever. Many shops in today’s market are exploring ways to take on creative and high-quality grand-format applications.

SHOP CREATES GRAND-FORMAT EXHIBITS
Before entering the digital printing market, Advanced Imaging, Wilmington, Mass., began as a high-quality photo lab, where all work was done by hand in a dark room, president John Macnamara says. However, as the market turned to digital printing, Advanced Imaging followed the industry and offered the new application.

In fact, Macnamara says Advanced Imaging was the first shop on the East Coast and only the sixth shop worldwide to own a Lambda large-format laseri imager. Even today, Advanced Imaging prides itself on using top equipment, and Macnamara believes that contributes to its success.

Read the rest of this article in the February 2010 issue of Sign & Digital Graphics magazine or online in our article archive: The King of Printing