People often ask how I’m doing in this rough economy. I usually say that it’s been tight, but that I continue to clinch some good sales. When they ask me how I do it, I explain that it’s because I hustle. I’ve been hustling since a cashed check meant running to the all-you-can-eat restaurant and then filling my gas tank. And now, on the eve of turning 50, it’s the same thing, but the stakes are higher because I have a family and bills to pay. I define hustling as the art of continually seizing opportunities to keep the money stream flowing. This mentality has been the key to my survival, regardless of my economic situation.

Read the rest of this article in the March 2010 issue of Sign & Digital Graphics magazine or online in our article archive: Looking for Trouble: Streetwise Sales.