Portable and custom modular exhibit, display and graphics manufacture Orbus Exhibit & Display Group, Bolingbrook, Ill., announces that—in recognition of expertise in wide-format printing—it has achieved the G7 Master Print Specification. Orbus is among the first companies within the wide-format imaging industry to attain the specification for G7 digital printing. The G7 Specification—first published in 2007, and now overseen by the IDEAlliance Print Properties and Colormetrics Working Group—is widely used and respected in the commercial printing field. However, it is still fairly new to the inkjet industry. With more than 10 state-of-the-art printers, Orbus provides graphics that complement its line of hardware products. The company specializes in printing graphics for trade show products such as banner stands, pop-ups, light boxes, dye-sub fabric displays and truss displays, yet can create graphics for nearly any application.
G7 specifies the components of an image that define a similar “visual appearance” to the human eye. The G7 specification:
  • Defines a color metric definition for gray balance,
  • Specifies gray balance in the midtones, image weight and image contrast from the highlights to the shadows are the factors that determine likeness of the visual appearance of an image,
  • Defines the ideal colorimetric black and CMY gray-tone curves for an image, and
  • Specifies a step-by-step method for calibrating proofing systems and printers to these tone curves.
“Consistent, accurate color from different print devices is extremely important to us and our clients; G7 has made that a reality for us,” says Aaron Kozar, Vice President of Graphics for Orbus Exhibit & Display Group. “We offer UV, dye sub and solvent graphic options on a wide variety of medias, so consist visual appearance can be a challenge. The G7 specification has allowed us to not only produce similar visual appearances with our processes internally, but also with other G7 printers in the offset and screen industry.”
For more information about Orbus, visit www.orbuscompany.com. For more information about qualifying for G7 Specification, visit www.idealliance.org.