Ken,
I agree. Lamination protects your images from scratches, UV and depending on the lamination used, make your images really pop.
We are evangelists about the importance of lamination to our clients.
Unfortunately, with the increase of UV flatbeds, we are seeing more and more the promotion of unlaminated prints with statements like:
- Prints don't need to be laminated anymore
- Lamination just adds an expense not needed
- Same durability as lamination without the cost
Unfortunately, these statements prove to be false and the customer ends up disappointed. Many times they don't know better. They are looking to us, the vendor, to educate them on what the best product to use is.
Statements like those above do a disservice to those we are trying to serve.
Bryan
BT&D Big Graphics
East Dundee, IL
Hi, Ken,
thank you for that informative video minute. You are 100% correct about the benefits of laminating in-house. We used to out source this and had problems with deadlines and sometimes we had to re-print because the company we used messed up the lamination process. We purchased our first laminator about a year ago and are so happy we did and highly recommend other shops to do the same. Thank you again for your informative videos. Please keep them coming.
regards,
Eric
e-media
Fort Myers, FL
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