Business and Marketing

Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more.

Mood Media Study Finds Sensory Stimulation Boosts Sales, Customer Satisfaction
The type of signage a retailer has, whether it's static or digital, is critically important to the shopper experience.
Great Dane Graphics Presents DTG Artwork Webinar
Shope who do direct-to-garment printing would be wise to tune into this free, comprehensive webinar.
Johnson Plastics Plus and Sawgrass Host Sublimation Solutions Webinar
Join JPP and Sawgrass for a deep dive into the world of dye-sub.
Wrap veteran Joe Solis talks about vetting his partner shops and the Houston heat.  
Legrand Opens New California Distribution Center
The company's new facility doubles the size of its previous West Coast distribution center.
Idealliance’s BrandQ Webinar Series Continues
These webinars are free and open to all print service providers.
 Switzerland’s swissQprint Inks Earn GREENGUARD GOLD Certification
The inks had to undergo rigorous third-party testing in order to earn these certifications.
HYBRID Software Names New Leadership Team for North and South America
Mike Agness is being promoted to the position left open by the departing Mike Rottenborn.
Global Graphics Appoints Rottenborn to CEO
Mike Rottenborn has three decades experience in the graphics arts industry.
FASTSIGNS Appoints New Chief Marketing Officer
Jennifer Herskind has more than two decades of marketing experience across a variety of industries.