Business and Marketing

Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more.

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The passing of one of our industry's helmsmen – a personal view.
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Practical advice on reducing rigid substrate waste.
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A Call for Sanity. The truth about mercury contamination.
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Yes, you need a sustainability management system to establish a framework that can help your company achieve its own sustainability goals.
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SGP program gains substantial pull from major player.
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Someday, maybe we will thank Mr. Pagan for trying to sell his car.
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In the Trenches
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Do You Really Need a Formal Pricing Strategy? Yes! Knowing how much to charge is imperative to ensure profitability, but...

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