Business and Marketing

Covering sign industry trends, legal issues, finances, sales, marketing, sign codes, shop maintenance and more.

Ryerson's School of Graphic Communications Management shares the same mission as Idealiance, its CEO says, and that is to develop leaders in the graphics industry.
Aside from its headquarters in Rhode Island, Sihl Inc. also has facilities in Switzerland and Germany.
sales tips
Try taking a different approach to selling a sign with the BAM! sales strategy.
Three new board members for SA International, or SAi.
The three bring broad but varied experience in printing and graphics to their new roles as SAi board members.
Dave Moore will continue to serve as president of the company's national printers division, but will also be tasked with assisting in the service of a few key accounts.
Color-Logic color management software
Printers must be put through a battery of tests before being awarded the certification from Color-Logic.
Neoti LED screens
Neoti’s CEO says Aaron Kipfer has been a great ambassador for the company to the greater LED industry as a whole.
Tilia Labs workflow automation software
According to the company, North America has been a strong growth market for it of late and these new hires are being brought in to keep up with demand.
Mimaki printers and inks earn ICS warranty coverage from Avery Dennison.
Manufacturers who earn an ICS warranty must work closely with Avery Dennison to ensure their printers and inks pass rigorous testing.
commercial printing
With annual sales of about $20 million, the purchase of IPG will have a significant impact on Ennis' bottom line.