Donor Recognition

Donor Recognition: The Art of Visual Commemoration

“Happiness doesn’t result from what we get, but from what we give.”
—Ben Carson

In order to attract donors, many institutions feel the need to recognize these important contributions by creating a visual commemoration. And herein lies a major problem. If the memorial is too expensive, the donors might feel as though their money was wasted. If the commemoration is too small, they might feel slighted. Either scenario could result in donors who are less likely to give in the future. There are, however, a variety of ways in which this problem can be addressed.

High End

Nothing makes a person feel better than to have a big fuss made over them. So donors generally get the royal treatment. This usually includes a major monument to their generosity. Large projects have large budgets so there is lots of money to motivate the choices for donor recognition in these circumstances. The physical manifestation of the gratitude is often matched with parties and perks at the institution.

Donor recognition can be part of a grand entrance event.

On a Budget

Often a venue or organization wants to recognize the generosity of its donors, but doesn’t want to spend a lot of their precious financial resources on it. This means thinking more creatively because cheap can also mean tacky, and tacky is never good when you’re trying to thank someone. But of course there are lots of solutions that are eye-catching, creative and won’t break the bank.

Art

Thanking people for giving money can easily get vulgar and awkward, both for the giver and the recipient. Having a local artist create a sculptural monument that includes the donor names in a creative way can memorialize their contributions tastefully. This can easily be done on a grand scale, but also with more modest budgets if the artist is truly creative. This adds interest and tastefulness to an often-uninspiring endeavor.

Interactive

Interactive donor recognition exhibits are another way to pull the donor recognition program seamlessly into the exhibitions. The money that was allocated for the exhibits can cover the cost of these innovative recognition pieces. The donor names can be integrated into the design of interactive displays that follow the theme of the exhibition. This makes the usually boring donor area into a place of excitement. Seeing a crowd of animated visitors around a donor panel is an unusual sight in any other circumstances.

Decorative

Sometimes the most inspired designs are the ones that fit into the environment yet are obvious and imaginative. These often include themed elements from the exhibitions or architecture, but are strictly decorative in nature. As decorative elements, as opposed to structural or functional, they are also less expensive to produce. And graphic designers can work with the interior and exhibit designers, and architects to make sure that everyone is happy with the final result.

Fun

Fun—who doesn’t like fun? When people are laughing and happy, the world is a rosy place. Donor recognition doesn’t have to be staid and unimaginative, it can be a circus of fun! Bright colors, wild shapes and crazy fonts not only make people smile at the donations, they can also tell part of the donation story. Making a fun experience is something that everyone can relate to from other parts of their life.

Easy changeability of donor names can be important in certain cases.

Classic

But of course, some circumstances demand a staid and respectful treatment of the donor recognition. Glass, stone and metal are all classic materials that add instant style and gravity to any piece of work. Glass, in particular, can be used successfully when lower budgets are present, while still maintaining that grand appearance. Engraving or etching the artwork into the surface (or even subsurface with glass) lends an air of permanence to the memorial.

Flexibility

Donor recognition is often a work in progress as new donors are hopefully being added regularly. Design criteria must take this into account whenever it is an issue. One way to do this is to leave space for more names. This has two distinct disadvantages. One is the big open spaces that are left in the early stages of the program, which makes it look like people don’t want to donate to this program, thereby discouraging other potential donors. The other potential problem is that eventually the area will run out of space, necessitating an alternate plan, which will likely look like an add-on.

Another way to tackle the issue is to only have permanent donor names for a few major donors, leaving all the rest of the donor names to change every year with the annual fund-raising campaigns. Either way, the design must allow for panels that are easy to change out, without making an exhibit that looks temporary.

Recognizing donors is an important way for institutions to show their gratitude to their benefactors and encourage others to give. The design and fabrication of these vital exhibits could even be seen as a mission rather than merely as a job.