Featured Project: ESI Design’s “Immersive” Lobby Display

New York City-based ESI Design recently picked up an award for its installation of a dramatic video display inside the lobby of a large Washington D.C. condominium, office and retail complex.

ESI, which describes itself as an “innovation and experience design consultancy,” was hired by Beacon Capital Partners to transform the ground floor of Terrell Place in downtown D.C. Terrell Place was created by joining six different buildings, including the former Hecht’s department store, resulting in a disjointed ground floor lobby. Beacon Capital wanted to create “a more harmonious interior and a contemporary, exciting work destination,” according to ESI.

So, ESI integrated 1,700 square feet of motion-activated LED displays into the architectural surfaces of the lobby.

“In addition to the displays, ESI also designed custom lighting, sound and media content to deliver a cohesive multi-modal experience,” the company says. “For example, some lights change color temperature to reflect the media that is playing. The environment is further enhanced by ambient sounds emerging from invisible speakers in the walls and ceiling, creating a fully immersive environment for visitors to experience.

“The displays are an ever-evolving artwork that creates a sense of place and reacts to the presence of people. The Seasons content mode is quite popular as it connects Terrell Place with its Washington D.C. neighborhood, including its iconic cherry trees.”

The company goes on to describe what it means by “Seasons content mode.”

“The Fall Seasons mode begins with the lush green leaves of late Summer, which slowly transform into a vibrant landscape of yellow, orange, and red, then start to drift to the ground. The leaves change color as people walk by, and butterflies flutter above people who pause to watch. Passing through a doorway causes a gust of wind to rustle the leaves on nearby branches, so that some fall and swirl with the wind.

“In the Winter cherry blossom mode, tree branches are bare and snow flurries circle the landscape. As people pass by, icicles grow and the snowfall increases. Where people stand still, frost appears, like frost on a window. Eventually the snow and icicles begin to melt as we move back into Spring.”

The company recently won a gold APEX award in the “immersive environments” category for the installation.

Click HERE to watch a video of the installation.