wraps

Featured Project: Heroic Endeavor

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

This week’s featured project comes to us from Indianapolis’ Shadow Graphix, a full-service sign, graphics and wraps shop that’s been around for more than two decades. Shadow Graphix was founded by Daren Merkle, the winner of 2015’s 3M “Wrap to Win” contest.

The wrap we’re featuring graced the cover of the 2017 issue of WRAPS* magazine. The following, from Shadow Graphix’s website, describes how this elaborate and stirring wrap came about.

“In 2016, we were approached with the opportunity to work with Prestige Family of Fine Cars and 3M Commercial Solutions to support Wish for Our Heroes. Our partnership resulted in wrapping a Lamborghini Huracan for display at WRAPSCON

We intended for this Lamborghini wrap to be featured only at WRAPSCON in 2016 and then return to the original racing graphics. To our surprise, Prestige liked it so much that they chose to keep the ‘Wish for Our Heroes’ wrap on the race car for the whole season. 

Not to mention, race car driver, Shinya Michimi won the championship at the Super Trofeo Series driving a Shadow Graphix wrapped Lamborghini Huracan. 

Everyone was so passionate about the mission of Wish for Our Heroes that this project turned out to have a greater impact than anyone could have expected.

Shadow Graphix supported W4OH by volunteering their time to design and install the W4OH wrap, as well as raise $1,100 for the cause by selling shirts in New Jersey.

Prestige bought tickets for service men and women to attend the races. In West Point, New Jersey, active and retired military men and women had the opportunity to sign the Lamborghini Huracan at a car show and every race. This became such a spectacle that Channel 8 came to Shadow Graphix to see what was going on. The entire shop was packed with service men and women who wanted to see the wrapped vehicle.

On this day, Wish for Our Heroes donated money to a sailor whose house got broken into and Daren Merkle had the honor to present the check at Shadow Graphix. To see more about how powerful this cause is, click HERE.”

*The 2018 issue of WRAPS will be hitting the streets in June. To make sure you get your copy, click HERE to subscribe to Sign & Digital Graphics magazine and make sure you indicate on your subscription form that you do wraps.