wraps

Featured Project: Holy Cow this Wrap was a Bear (er, Cow)

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

This week’s featured project comes to us from Car Wrap City in Carrollton, Texas, where the company was commissioned by the AT&T Performing Arts Center in Dallas to wrap one of the 49 iconic steer sculptures in Pioneer Plaza (the largest bronze monument of its kind in the world) for a contest promoting a new theater production coming to town. As a part of the promotion, the arts center planted four “Into the Woods” photo locations throughout Dallas that comprise the spell at the center of the musical production—the cow as white as milk, the cape as red as blood, the hair as yellow as corn, and the slipper as pure as gold. Car Wrap City got the job to do the “cow as white as milk.”

“So, using Avery Dennison SWF Gloss White, we temporarily transformed the bronze steer into a ‘cow as white as milk’ for the promotion,” the company wrote to SDG in 2017. “With a big rainstorm headed toward the city, we had five installers tackle it as a group in order to get it wrapped as quickly as possible. And even though a storm was coming, we had a humid, nearly 90-degree Texas day in full sun to deal with on the day of the install.

“We couldn’t use knives or anything sharp on the statue, so we used Knifeless Tape to trim the vinyl. We also were asked not to use any cleaners except water on the statue, and since the surface of the statue is extremely lifelike—textured with a lot of relief detail, it wasn’t easy forming the vinyl. It took a lot of small-surface detail work using wrap gloves and a RollePro tool. Oddly enough the heat, though difficult to work in for the installers, actually played to our advantage when working the film into the recesses of the statue.

“Overall, it was an extremely tedious wrap—vinyl getting gooey in the sun, limited tools, a waxy and uneven surface, non-stop interruptions from tourists, plus getting way down low on the ground to wrap under the steer, and up over 6 ½’ to wrap the top portion. But in this case, for the arts center, vinyl was the only safe option for transforming the steer from bronze to white—and the results made all the hard work worth it. We’re extremely grateful to have been asked to take part in an arts-driven promotion for our city, and proud to show off the transformative power of vinyl!”

Now that is taking the bull by the horns!