Displays with Drawing Power

Magnetic Displays

...factures a wide variety of graphics, signage and fixture programs for retailers. Manufacturing is completed in their two facilities in Detroit and Novi, Mich., and shipped nationally and internationally. Shaw PPC Design relies on magnets for many of their innovative signage and merchandising solutions for retailers.

The use of magnets was an ideal solution for the grocery aisle directories in the Rouses chain of grocery stores in Thibodaux, La. “The challenge of this project was to develop a clean, clear, easily readable directory that complimented the general design element of their stores,” says Tom Smith, president of Shaw PPC Design. “The ability to change aisle categories is a requirement for a grocery, so magnet and magnetically receptive material provided the finished look and durability that were required of these signs. The construction of these aisle directory signs is a direct-printed Gatorfoam backer with a magnet applied. The titles are printed black on white magnetic receptive and digitally cut on our routers.”

Both PrintMagnetVinyl magnetic and FlexIRON magnetically receptive sheeting can be printed on with solvent, eco-solvent, UV, and latex ink systems. In this case, the magnet was the base layer—an uncoated (no vinyl or paper) magnet with adhesive backing, adhering the base layer magnet to the backer board, and the FlexIRON was used for the printed removable grocery categories.

This combination of PrintMagnet Vinyl and FlexIRON can also be used to create restaurant menu boards, sidewalk daily specials board, bank interest rate boards, as well as printing on wide-format printers to create full wall graphics that provide brilliant color, durability and are easily changeable.

Magnetic signage was also the solution for Bob Sherrard, graphic designer with a major grocery chain in Dallas, Texas. The “Heat you can eat!” colorful magnetic graphics display he created for this produce display of their extensive selection of hot peppers, resulted in it being considered a regional best practices for their southwestern region.

Vehicle signage, calendars, sports team schedules, business cards and save the date cards are all are highly profitable projects utilizing flexible magnetic sheeting when printing directly onto the magnet. Magnetic vehicle signs are great for cars, vans, trucks and trailers for service professionals for plumbing, flooring, electrical, painting, restaurants and realtors.

Magnets and Magnetic Assemblies

Magnets offer a wide range of solutions for fastening signage in a practical and cost effective manner. From simple magnetic ceiling hooks for hanging lightweight signs from the metal frame of a drop-down ceiling, to industrial-strength requirements for supporting hundreds and even thousands of pounds, magnets can be the solution for a wide range of display projects.

Magnets offer permanent holding power because they will never lose their strength over time or after multiple uses. Instead of fasteners that require drilling, gluing and other forms of mounting, magnetic assemblies are easy to apply, won’t damage the structure they’re attracting to, they’re easily repositionable and surprisingly strong.

Round-base ceramic magnet assemblies are available with various attachable hardware such as eye-bolts, posts, carabineers and hooks. They are especially ideal for removable signs on delivery vehicles. Optional rubber covers over the magnetic base prevents scratching the vehicle’s surface.

Expert Advice

There are so many variables in creating signs and displays and so many types of magnets, it can always be helpful to call and talk with a magnetic expert to match the right magnet and solution for your application to fit the exact requirements and budget of the project.