Video of the Week: Drawing Eyeballs from the Highway

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

ASI Signage Innovations of Irving, Texas, started with just one location in 1965, but has grown exponentially since then. Through its affiliate network, the company now serves 40 locations with more than 500 employees throughout North America. It even has a global branding division that counts key partners worldwide. This particular job was closer to home, however: This time lapse features the company erecting a monument sign for a hospital in Cincinatti.