Video of the Week: High-Profile Companies Demand High-Profile Signage

Times Square in New York City is one of the toughest places on earth to make your signage stand out from the crowd—it’s truly sensory overload in that location. But also ranking up there would be L.A. Live, the sports and entertainment district in downtown Los Angeles. Located near the Staples Center, the Microsoft Theater is one of Southern California’s premier concert and entertainment venues, and San Diego-based Signtech was brought in to replace all of the exterior signage in a rebranding effort. As you might expect, it was no small task!