WRAPSconnect Discussion: Consistency is Key, Says Chad Parrish

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

As part of the WRAPSconnect panel discussion at last summer’s WRAPSCON, Chad Parrish of Muskegon, Michigan’s Graphiti Wraps was asked a question about branding that led into some deeper thoughts on customer care. Give a listen.