WRAPsCONnect Discussion: Dealing with the Competition

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

We hope you can join us at WRAPSCON, the only event designed by wrappers, for wrappers, which returns to Long Beach, California, this August 15-17. If you missed last summer’s, one of the highlights of WRAPSCON is WRAPSCONnect, a panel discussion featuring some of the top wrappers in the world. From that event, here’s Adam Sumner of Burbank, California’s Wrapix Imaging discussing how to handle the competition.