WRAPSCONnect Discussion: Digital Continues to Dominate the Wraps Scene

Tony Kindelspire is digital content editor of Sign & Digital Graphics & WRAPS magazines.

During the WRAPSCONnect panel discussion this summer at WRAPSCON, industry veteran Troy Downey had some words of advice: color-change wraps may be generating a lot of excitement, but your shop had still better do digital print wraps and do them well, because that’s where most of the money is.