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St. Paul, Minnesota-based 3M was a part of the recent 2017 ESPN X Games, held in July at the U.S. Bank Stadium in Minneapolis.
As part of its participation, 3M held live wrap demonstrations promoting its “Wrap Your Ride” campaign, partnering with local graphic manufacturers Brand Ink, Creative Color Graphic & Print Studio and FlipSide Graphics to wrap a Toyota Tundra. The demonstrations featured the use of 3M Wrap Film Series 1080, 3M Opaque Graphic Films, 3M Print Wrap Film IJ180mC and 3M Scotchlite Print Wrap Film 780mC-10R.
In addition, X Games athletes including Jack Olson, Larry Edgar, Jimmy Wilkins and Brad Baker held autograph signings and greeted fans at the 3M Commercial Solutions booth throughout the event.
The event drew more than 200 athletes competing in a variety of extreme sports, and it’s estimated that more than 100,000 attendees came to watch the competition and enjoy the live entertainment that surrounded the games.