Irvine, California-based Adelphic, a subscription-based, demand-side platform (DSP) for acquiring advertising space, announces that with the integration of Rubicon Project’s digital out-of-home inventory, it has become the leading DSP with the most DOOH integrations in the industry.
Rubicon Project is a technology company that automates the buying and selling of advertising across multiple formats, including out-of-home advertising.
As part of the Rubicon integration with Adelphic, advertisers can now access DOOH inventory in multiple formats and locations from Adelphic’s newest DOOH partner, Broadsign, available alongside existing partners Clear Channel Outdoor, Captivate and Zoom, all available through Rubicon Project’s private marketplace. Inventory includes digital billboards, roadside large-format signage, shopping malls, elevators, business lobbies and more. In addition, Adelphic can now also measure foot traffic attribution and the impact of DOOH on in-store visitation through a deeper partnership with location intelligence and measurement partners.
“Digital out of home spending is projected to reach $7.4 billion this year, and marketers need the right technology to enable efficient OOH buying and ability to align with the broader digital marketing plan,” says Adam Soroca, head of the global buyer team at Rubicon Project. “As part of our mission to provide premium supply to all buyers, we’re excited to partner with Adelphic as they expand to have the most DOOH integrations of any DSP in the market.”