Las Vegas-based Adomni, an online advertising platform that sells placement of digital out-of-home advertising, announces the appointment of Larry Grella as its new vice president of sales and marketing.
In this new role, Grella will be responsible for Adomni’s global sales efforts, with a focus on continuous expansion of Adomni’s DOOH inventory and the broadening of Adomni’s client list. He will identify, research and cultivate new business opportunities, while working closely with Adomni’s executive and sales and marketing team.
Prior to the new position, Grella held vice president of sales and marketing positions for multiple startup companies including RichRelevance, Bazaarvoice, Quad Analytix.
“Adomni is committed to growing the digital out-of-home advertising industry and Larry is a proven, driven leader who has successfully scaled several high-growth advertising technology companies,” says Jonathan Gudai, CEO of Adomni. “As we have grown our online marketplace to over 20,000 digital screens around the world, we were looking for a seasoned sales expert to help us execute our vision of bringing out-of-home digital screens to more advertisers, at scale. Larry was the perfect fit, bringing over 30 years of technology sales experience.”