New York City-based Vistar Media, an advertising platform that uses geospatial technology to target consumers on their mobile devices and with out-of-home advertising, announces a partnership with Astral, the out-of-home advertising division of Canada-based Bell Media.
Astral offers some 31,000 advertising platforms in provinces across Canada.
Under the agreement, 240 of Astral’s digital large-format and street furniture faces across Canada will be accessible through Vistar’s programmatic platform, allowing advertisers to plan across all DOOH transactions, including open exchange and private marketplace (PMP) deals.
Vistar announced its “Deals Discovery” storefront earlier this year and is now partnering with Astral to add its DOOH and street furniture capabilities in Canada. The platform allows Astral to highlight custom offerings from its unique inventory directly to buyers. By accessing inventory through Vistar’s storefront, buyers can use the storefront’s targeting tools to build the right campaign using Astral’s inventory.
“This partnership represents a new milestone for Astral, as we now can offer our inventory to advertisers in the U.S.,” says Karine Moses, president of Astral. “With this new world of possibilities, advertisers will be able to buy and manage an OOH North American campaign through a single automated platform.”
Adds Scott Mitchell, sales director in Canada for Vistar: “Partnering with Astral will now expose clients’ inventory to a new pool of programmatic demand, and provide buyers with a seamless way to engage consumers across these unique, high-value DOOH placements. As such a key element in the Canadian media landscape, we’re thrilled to partner with Astral to drive programmatic innovation and help more digital marketers take advantage of the power of out-of-home media.”