Avery Dennison Announces 2018 ‘Wrap Like A King’ Contest


Mentor, Ohio-based Avery Dennison Graphics Solutions announces the opening of its annual “Wrap Like A King” Challenge. This year’s vehicle wrap competition began July 9 and runs through September 14. Again this year, the competition will include Regional Wrap Kings, Continental Wrap Kings and the crowning of the “King of the Wrap World.”

Wrap installers from 53 countries across the globe can submit commercial, full print or color change wrap projects to be judged to win thousands of dollars in prizes. The prize packages for 2018 combined are worth more than $30,000, and will be split among Regional Wrap Kings, Continent Wrap Kings and the “King of the Wrap World.”

In 2017 more than 150 installers entered the challenge.

Participating nations make up 12 geographic regions across the United States, Canada, Europe, Australia, New Zealand, Japan and South Korea. Wrap installers in these regions will submit projects featuring Avery Dennison Supreme Wrapping film, the Conform Chrome series, the ColorFlow series, MPI 1105 Supercast Digital film or a combination of wrap films to be evaluated against their regional peers by a panel of judges.

The 12 Regional Wrap Kings will win almost $2,000 worth of personalized marketing materials, Avery Dennison product, SEMA passes and more. They will go on to battle to become king of their continents—North America, Europe, North Asia and Australia/New Zealand. The overall winner will be chosen by the judges as “best in show” and will be crowned the “King of the Wrap World” at the 2018 SEMA Show, Oct. 30—Nov. 2 in Las Vegas, NV.

The 2018 Judges Panel includes:

  • Justin PateThe Wrap Institute, USA

Pate is an Avery Dennison certified installer/instructor in the U.S. He leads the Avery Dennison North America hands-on car wrap workshop and certification program and is co-owner of The Wrap   Institute.

  • Myles Kovacs—DUB Magazine, USA

Kovacs is the president and co-founder of DUB Magazine, a U.S.-based magazine that focuses on the urban custom car culture and celebrities and their vehicles.

  • Jun Kinoshita—Avery Dennison Graphics Solutions, Japan

Kinoshita is the sales manager for Avery Dennison Graphics Solutions in Japan. He introduced the Certified Wrap Installers training program to Japan and worked together with Justin Pate on the training course.

  • Mark Richardson—Elite Wraps and Vehicle Graphics, United Kingdom

Richardson, director of Elite Wraps and Vehicle Graphics, has been in the sign industry for 24 years and the wrap industry for 15 years. He is a trainer for Avery Dennison, running workshops in Northern Europe.

  • Alain Carcat—Avery Dennison Graphics Solutions, Europe

Carcat works in technical sales support for the south region of the Avery Dennison Europe customer base. He’s worked with Avery Dennison for 25 years in product management, sales and training in countries such as France, Italy, Spain and Portugal.

  • Molly Waters—Avery Dennison Graphics Solutions, North America

Waters is a senior technical specialist in North America with more than 19 years of industry experience. Waters often visits sign and wrap shops around the region, talking with customers about the car wrap industry. She also frequently contributes to the Avery Dennison blog.

  • Peter Wright—Avery Dennison Graphics Solutions, Asia Pacific

Wright is a technical marketing manager and works with the industry’s leading installers, teaching vehicle wrapping workshops and promoting the industry.

  • Marco Kimme—German Wrapping Association, Germany

Kimme is a founding member and chairman of the German Wrapping Association (GEWA). GEWA created a wrapping standard for its members in Germany, and the association offers a qualification and examination system, as well as services to support installers’ daily operations.

The four continent winners will receive a four-night stay in Las Vegas for the 2018 SEMA Show. The $3,200 prize pack for continent winners also includes personalized Wrap Like a King swag, $500 in gift vouchers, a Race Ramp product and a variety of promotional and marketing tools for the winner’s wrap shop. The “King of the Wrap World” grand prize package is worth almost $5,000, with additional gift vouchers and exposure via the Avery Dennison website and web advertisements.

Official rules, judge bios and prize information are also posted on the challenge’s website.

“Wrap Like A King is a strong representation of our commitment to the vehicle wrap community and its astonishing creativity,” says Jeff Losch, marketing director, Avery Dennison Graphics Solutions. “We aim to make the most efficient, appealing vinyl wrap products, and rewarding the most impressive wraps from our talented customers is a tradition that maintains our focus on where the industry is heading.”

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