Avery Dennison Announces Continent Winners in its ‘Wrap Like A King’ Contest


Mentor, Ohio-based graphics films manufacturer Avery Dennison announces its four continental winners as the company’s “Wrap Like A King” contest works its way down to an exciting finale.

The four continental winners are:

(The company notes that in the Continent category, Japan, South Korea and China are under “North Asia,” and Australia and New Zealand are under “Australia.”

The four Continent Wrap Kings will receive a four-night stay in Las Vegas for the 2018 SEMA Show, where the “King of the Wrap World” will be announced on Wednesday, Oct. 31. The $3,200 prize pack for each continent winner also includes personalized Wrap Like a King swag, $500 in gift vouchers, a Race Ramp product and a variety of promotional and marketing tools for the winner’s wrap shop.

The King of the Wrap World extended prize package is valued at almost $5,000, with additional gift vouchers and exposure via the Avery Dennison website and web advertisements.

“We’re one step away from a new global wrap king, and each of the remaining entries is a strong representation of what this challenge is all about,” says Jeff Losch, marketing director for Avery Dennison Graphics Solutions. “Our team cannot wait to see the winners in Las Vegas, because each one has accomplished something remarkable.”

All entries used Avery Dennison Supreme Wrapping Film, the Conform Chrome Series and/or MPI 1105 Supercast Digital film for their projects.

The eight professional judges evaluated the submissions based on the following criteria: visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.

“Visual effects are impressive, but those that are executed with consistency across a wrap take it to another level,” says Molly Waters, senior technical specialist with Avery Dennison. “We were excited to compare awe-inspiring effects and textures from wraps in each continent, and at the end of the day, these four winners impressed us the most.”

For more information, official rules, judges and prize information, click here.

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