Again this year, the annual wrap competition will again feature Regional Wrap Kings, Continental Wrap Kings and at the end, the crowning of the prestigious “King of the Wrap World.”
Wrap installers from 53 countries across the world are invited to submit commercial, full-print or color change wrap projects to the contest. The prize packages for 2019 are worth a combined total of more than $30,000, available to Regional Wrap Kings, Continent Wrap Kings and the “King of the Wrap World.” In 2018, more than 200 installers entered the challenge.
“We’ve been expanding the Wrap Like A King Challenge to new regions across the globe over the past two years, with the newest addition of South Africa for this year’s competition,” says Bill Podojil, vice president, Graphics Solutions North America. “We’re also introducing the ‘People’s Choice Award,’ which allows the public to vote for their favorite project. This new award will provide additional and well-deserved recognition for our valued customers. We’re astonished at the level of creativity and talent with each passing year, and we anticipate the submissions for the 2019 challenge to surpass our expectations.”
Participating nations make up 13 geographic regions across the United States, Canada, Europe, Australia, New Zealand, Japan, South Korea and South Africa. Wrap installers in these regions will submit projects featuring Avery Dennison Supreme Wrapping Film, the Conform Chrome series, the ColorFlow series, MPI 1105 Supercast Digital film or a combination of films. Each entrant will be evaluated against their regional peers by a panel of judges.
The 13 Regional Wrap Kings will win nearly $2,000 worth of personalized marketing materials, Avery Dennison product, SEMA passes and more. They will then go on to battle for royalty on their continents: North America, Europe, North Asia and Australia/New Zealand. Then, the four continent winners will be whittled down to the overall winner and crowned the “King of the Wrap World” at the 2019 SEMA Show, Nov. 5-8 in Las Vegas.
The 2019 judges panel features Justin Pate of The Wrap Institute; Myles Kovacs from DUB Magazine; Yianni Charalambous of Yiannimize in the UK; Eddy Speelman of Speelman Graphic Applications in the Netherlands; Molly Waters of Avery Dennison Graphics Solutions, North America; Peter Wright of Avery Dennison Graphics Solutions, Australia/New Zealand; Sarel Krüger of Avery Dennison Graphics Solutions, South Africa; and Frank Marquart of Avery Dennison Graphics Solutions, Europe.
The four continent winners will receive a four-night stay in Las Vegas for the SEMA show, where the “King of the Wrap World” will be announced. The $3,200 prize pack for continent winners also includes personalized Wrap Like A King swag, $500 in gift vouchers, a Race Ramp product and a variety of promotional and marketing tools for the winner’s wrap shop. The “King of the Wrap World” grand prize package is worth almost $5,000, with additional gift vouchers and exposure via the Avery Dennison website and web advertisements.
The contest website is here, where you can find official rules, judges’ bios and prize information.