Burlington, Ontario, Canada-based engraving and cutting systems maker AXYZ International announces the launch of its new brand and identity.
AXYZ Automation Group is now the official name that represents all three of its brand identities—AXYZ, WARDJet and CNCshop.com. The company says that after its acquisition of WARDJet in April 2018, a rebrand was deemed necessary to more accurately reflect AXYZ’s combined impact on the CNC router and waterjet cutting industry.
It says a key component to the rebrand is AXYZ’s renewed focus in automation, backed by a broad and deep product line of waterjets and CNC routers. A customer-focused approach to producing automation solutions, as well as providing continued product support, realigns the company with the demand that the next generation of manufacturing will usher in. And, it says, the new logo was redesigned to reflect the integration of both CNC router and waterjet industries, and a forward march into the world of automation.
AXYZ invites customers and potential customers to help it celebrate its evolution by attending one of the many CNC Expos it will be holding across North America throughout the upcoming months. The company says to keep an eye out for those to be announced.