Ballyhoo started two years ago in Miami with just one boat and now it has added a second that will be based in New York City.

Ballyhoo Media Expands Into New York City


Miami-based Ballyhoo Media, which uses boats and giant screens to deliver out-of-home digital advertising to audiences onshore, announces that it is officially expanding to New York, while maintaining its headquarters in Miami.

Ballyhoo was founded by brothers, Adam and Nate Shapiro, in 2016.

“Expanding into NYC seemed like a natural move for our next boat,” says Adam Shapiro, CEO of Ballyhoo. “NYC is not only the media capital of the world, but the mecca for outdoor advertising. We are so excited to add to the landscape of NYC.”

Despite having launched just two years ago, Ballyhoo already counts as clients Atlantic Records, ABC, Capital One, Diesel, Emirates, Heineken, AMC and Michelob Ultra.

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