The UK-based Beaver Group, providers of digital signage, interactive touch screens and video walls, announces a technical partnership with Quividi, a developer of an automated audience measurement platform that has offices in New York and Paris.
According to the companies, the partnership will help marketers better engage with shoppers. Beaver Group’s own digital signage CMS, signage.ninja, is now fully integrated with Quividi’s VidiReports. By combining the two solutions, retailers and brands have access to granular audience and content analytics on their in-store digital signage communication as well as key actionable insights. They can better plan and segment their messaging and even adapt it in real-time to engage each audience profile with the most relevant content.
Quividi’s VidiReports is a computer-vision solution that helps marketers measure and optimize the performances of their digital signage and visual retail communication. For each content, the system determines, in real time, the number of viewers, broken down by demographics (age, gender), facial attributes (glasses, beard) and mood, as well as the opportunities to see and the viewers’ attention time, while fully respecting privacy.
“Brands and retailers are increasingly using Quividi’s platform as a powerful shopper engagement tool, that helps increase their traffic and sales”, says Ke-Quang Nguyen-Phuc, Quividi’s CEO. “We are happy to partner with the Beaver Group, one of the leading and most awarded in-store digital signage companies in Europe.”