Los Gatos, California-based digital signage media player manufacturer BrightSign announces that its media players now integrate with Las Vegas-based Adomni’s online advertising platform that sells placement of digital out-of-home advertising.
Under the agreement, BrightSign owners will now be able to connect their screens and inventory To Adomni’s ad marketplace and have control over their content through the new Adomni Ad Marketplace for Brightsign.
Adomni’s platform allows companies to find and buy digital out-home advertising. Through the program, BrightSign operators can choose how much of its playing content can be opened up to purchase by outside advertisers; from as little as 10 percent to as much as 100 percent. According to the companies, early adopters of the Adomni and BrightSign integration include media owners with screens in hotels, casinos, medical offices, bars, restaurants and convenience stores.
“We are elated to partner with BrightSign, the leader in the industry, and are thrilled to roll out the new Adomni Ad Marketplace for BrightSign,” says Jonathan Gudai, CEO of Adomni. “Now, BrightSign media player owners can unlock new revenue streams by connecting their digital screens to the Adomni digital out-of-home marketplace. Our one-of-a-kind technology, paired with the BrightAuthor and BrightSign Network platforms, provides screen owners with full control over the advertising content that is purchased.”
Adds Jeff Hastings, CEO of BrightSign, “Our collaboration with Adomni gives DOOH advertisers unrivaled control in how they structure and execute their campaigns. The BrightSign platform with Adomni lets advertisers determine precisely when and where their ads are displayed and adds analytics to clearly demonstrate the ROI of those campaigns.”