Montreal-based Broadsign International, a maker of automated digital software for the digital signage industry, announces a partnership with Los Angeles-based AdQuick, which has an online platform for the buying and selling of outdoor and out-of-home (OOH) advertising.
Under the agreement, the AdQuick platform will be integrated with the Broadsign Reach SSP. According to the two companies, the integration allows media buyers to easily plan and execute hyper-targeted campaigns, giving them access to AdQuick proprietary audience intelligence data, and Broadsign’s Reach APIs, which specify the audience per publisher and screen, in a single solution.
Together, the platforms give media buyers access to Broadsign’s extensive inventory of digital billboards and screens—some 46,000—spanning four continents. The AdQuick software, powered by machine learning algorithms, enables buyers to create custom packages of screens, spanning multiple regions and publishers, for buyers to easily categorize and book their preferred DOOH inventory.
The integration supports programmatic private marketplace buying and open real-time bidding (RTB), enabling campaign budgets to be spent only when the desired audience criteria is met, the companies say. AdQuick customers will also be able to tap into triggers that respond to the weather, traffic and other conditions to launch even more contextual campaigns to maximize ROI.
“With this integration, AdQuick customers now have access to Broadsign's expansive publisher network of over 46,000 programmatically-enabled digital screens and it’s another step in connecting the demand and supply side of DOOH to make it easy for our customers to execute a DOOH campaign,” says Chris Gadek, vice president of growth and marketing at AdQuick. “When combined with our easy to use buying platform and proprietary audience intelligence data, this partnership will help bring the power of OOH to media buyers who may not have previously considered the medium.”