Melville, New York-based Canon Solutions America, a wholly owned subsidiary and the sales arm of Tokyo-based Canon, announces the expansion of its professional services offerings through a partnership with Weymouth, Massachusetts-based Keypoint Intelligence-InfoTrends.
Canon Solutions America says the goal of the partnership is to strengthen business development and expansion. Keypoint Intelligence-InfoTrends will be helping CSA’s customers uncover new inkjet market opportunities.
Canon Solutions America says that it recognizes that print service providers need more than leading technology in today's market. To facilitate their expansion, they also need a strategic business plan that defines the right applications combined with a business strategy to match the capabilities of today's technologies.
“We are committed to developing industry-leading resources that help ensure the success of our customers and our customers’ clients and this partnership is guaranteed to further support this goal,” says Francis McMahon, senior vice president for marketing, production print solutions for Canon Solutions America. “By offering services provided by InfoTrends, customers can tap into a long history of enabling successful digital printing businesses to help reduce the learning curve for sales teams and realize profitable revenues more quickly. Sales training needs will be addressed with a level of expertise that would take companies years to develop.”
Based on a business’s experience, Keypoint Intelligence–InfoTrends will deliver Canon Solutions America’s production print solutions customers help with understanding the inkjet market and technology trends; providing objective and meaningful research; and delivering sales training to allow them to articulate the value proposition of migrating from traditional offset printing to high-speed inkjet printing.
“With color inkjet being the fastest-growing sector within the printing industry, the companies that will succeed are those that take the initiative to accelerate innovation, growth, and customer value,” says Kate Dunn, director at Keypoint Intelligence–InfoTrends. “We are proud that Canon Solutions America will be including our customer strategy services as part of their portfolio, as they have a clear vision for the future of inkjet and will drive incredible innovation for the industry by empowering their customers through educational resources. Keypoint Intelligence will provide the clarity customers need to help make every decision with confidence.”