Toronto-based Cieslok, a large-format digital outdoor advertising company, is taking up a couple of causes of note in its home country.
The company is partnering with Eva’s Initiatives for Homeless Youth, an award-winning organization based in Toronto that prevents and reduces youth homelessness.
The nonprofit, which operates three shelters and is currently supporting more than 100 youths ages 16-24, provides shelter and transitional housing and caring support, training and programming for homeless youth and their families. Cieslok Media will support the organization by showcasing messages and promoting fundraising events on its out-of-home network in locations across Toronto.
Cieslok also announces that it is joining forces with Ontario’s Amber Alert program. The Amber Alert program is designed to assist in the safe recovery of abducted children by broadcasting alerts across various types of media. In Cieslok’s case, the company will use its out-of-home digital billboards to send those alerts out throughout Toronto.