Clear Channel Airports, a division of Clear Channel Outdoor Americas, one of the largest out-of-home advertising companies in the country, is awarded the contract to provide all of the indoor and outdoor display advertising for two of the country’s biggest airports.
The Metropolitan Washington Airports Authority gave the company an eight-year contract with a two-year renewal option for Washington Dulles International and Reagan National airports.
The contract will have Clear Channel installing new, state-of-the-art displays and interactive technology in both airports, reaching a combined 41 million travelers annually. In addition to enhancing the airport experience, Clear Channel Airports expects to attract local, regional and global advertisers. Its media program will span 10 different digital networks on more than 120 devices.
The company says that at Washington Dulles International, its display program will include four unique digital networks featuring 75 high-definition digital screens and three large-format digital screens. The Reagan National program will include six unique digital networks featuring 49 high-definition digital screens and three 21-foot iconic digital screens.
Other amenities planned for both airports include digital directories with concession stand signage, custom-design free phone charging stations featuring digital signage, and complimentary phone services and work surfaces. There will also be digital visitor information centers showcasing area restaurants, museums and other attractions.
The contract for the Washington D.C. airports further enhances Clear Channel’s presence in the nation’s capital. Its digital portfolio there already reaches more than 50 percent of the market, accounting for 8.5 million impressions per week, including both pedestrian and vehicular traffic.
Clear Channel Airports currently operates more than 265 airport programs globally.