Through its Los Angeles digital billboard network, Phoenix -based Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) played a central role in helping The Trust for Public Land (TPL) raise enough money to preserve the land next to the iconic Hollywood Sign on the hills in of Los Angeles.
Clear Channel Outdoor’s “Save the Peak” campaign, which ran for six weeks on digital signage billboards throughout the Los Angeles Area, helped TPL raise the remaining $3.05 million of the total $12.5 million needed to buy and protect the 138 acres surrounding the Hollywood Sign.
The campaign aired almost two million spots on 84 digital billboards throughout the Los Angeles metro area and featured poignant images of a wrecking ball poised to strike the sign and a countdown of the contributions needed and days remaining in the crusade to save the sign. The location now will become part of Griffith Park and will be open to hikers and joggers who have long enjoyed its sweeping vistas of downtown. For more information on Trust for Public Land, visit www.tpl.org.