West Chester, Ohio-based Color-Logic, a developer of color communication and software tools for a variety of special effect printing applications, announces a new redesigned website that it says will make it easier on users who want to access it using mobile devices.
According to Color-Logic, the strategy behind the re-design was driven by the difficulty graphic designers often have in explaining the intricacies of metallic printing and reflective substrates to brand managers and agency personnel. The company says its new site is loaded with video landing pages showing movies of printed samples produced by Color-Logic licensed printers and technology partners around the world. In addition, annotated examples enable viewers to compare the metallic designs produced using offset, digital, inkjet, latex, flexographic, cold foil, gravure, and screen printing.
“Graphic designers can see visuals created in just seconds or with one or two mouse clicks using the Color-Logic Design Suite for Adobe,” says Color-Logic co-founder Mark Geeves. “In virtually every case, hours—and often days—of conventional design time would be required to achieve the same effects without Color-Logic. In addition, Color-Logic eliminates the trial and error necessary when using only Adobe tools. The Color-Logic focus is not to inhibit creativity, but to provide creatives with the tools yielding a predictable and reproducible outcome when adding metallic colors and embellishments to designs. In addition to hundreds of videos, visitors to the new Color-Logic website will find a listing of licensed Color-Logic printers worldwide—including the printing process they use.”