Mobile, Alabama-based Condé Systems, a supplier of dye sublimation and transfer products, announces the appointment of Krystal Fox as director of marketing. She is responsible for managing all marketing programs, new product launches, media relations, branding, advertising, and website development.
Fox comes to the company with more than a decade of experience in marketing for a variety of industries. Prior to joining Condé, she served as Unitrex SpaRoom’s multi-level marketing and direct sales manager, where she increased vertical profitability by more than 30 percent in nine months through rebranding, overhauling customer service policy and procedures, and implementing a social media and email marketing campaign.
Fox got her professional start while still in college at a northeastern advertising agency, GO2 Advertising, where she was trained to serve as an advertising consultant and marketing strategy expert to CMOs, vice presidents of marketing, marketing directors, and others.
She says, “I am extremely happy to be a part of the Condé Systems family. Sublimation is such a creative, artistic, and diverse industry. The meaning the products our technologies bring to the end user … is invaluable. That particularly is what makes this new professional adventure so thrilling for me.”
“Krystal’s greatest strengths are her industry expertise, drive, and leadership,” says Lindsey Jackson, marketing specialist for Condé. “She thrives on challenges, particularly those that expand the company’s reach.”
David Gross, president, also comments on Fox’s new role: “We are excited to have Krystal aboard. She is full of ideas and drive, and we can't wait to see what all she will accomplish at Condé.”