London-based C&W Business, a full-service communications and entertainment provider that serves the Caribbean and Latin America through its operational hub in Miami, announces a partnership with Philadelphia-based Scala, a provider of end-to-end software solutions for digital signage and visual communications.
Working with Scala, C&W will expand its portfolio of services and offer full-service digital signage networks throughout its service area. With more than 150,000 customers in 26 countries, C&W is already one of the largest information and communications technology providers in the region it serves, according to a company announcement. The company will draw from the full Scala digital signage platform, which includes content design, management, distribution and playback, to deliver a variety of digital experiences to businesses such as retail, hospitality and finance, while also enhancing one-to-one engagements in facilities such as law and medical offices.
Scala has been around more than 25 years and its software is used on a half-million screens worldwide. The companies say the partnership will help C&W grow its business into new markets and regions and allow its customers to better target and engage audiences to optimize their messaging.
C&W Business is a part of C&W Communications.