Daktronics Team Wins Four Communicator Awards


LED signage equipment manufacturer Daktronics Inc., Brookings, S.D., announces that its Commercial Creative Services team has won four 2011 Communicator Awards. The Communicator Awards, an annual competition that receives thousands of entries from the U.S. and worldwide, is the largest, most competitive program honoring creative excellence for communications professionals.

“Daktronics Creative Services is honored to be recognized by the Communicator Awards for the second consecutive year,” says Gina Peterson, Daktronics Creative Services manager. “The awards validate our ability to achieve our design goals for customer’s digital display advertising: to communicate a visual message with aesthetics and clarity. As we pursue these objectives, we help define the philosophy and landscape for digital display design.”

A custom reel Daktronics Creative Services produced specifically to illustrate LED display content principles for quick serve restaurants (QSRs), Bob’s Blazin Burgers, placed in three categories. An animation for LCDs created for petroleum and petrochemical manufacturer, Sunoco, Inc., placed in one category. The details follow:

• 17th Annual Communicator Award of Distinction (Silver)
Daktronics Bob’s Blazin Burgers (LED) reel
”Use of Animation” category
• 17th Annual Communicator Award of Distinction (Silver)
Daktronics Bob’s Blazin Burgers (LED) reel
“Low Budget (under $700 per minute)” category
• 17th Annual Communicator Award of Distinction (Silver)
Daktronics Bob’s Blazin Burgers (LED) reel
“Direct Marketing” category
• 17th Annual Communicator Award of Distinction (Silver)
Daktronics Sunoco (LCD) reel
“Direct Marketing” category

Last year, Daktronics Creative Services was recognized with three Communicator Awards.

Got a news tip? Contact Tony Kindelspire