Chandler, Arizona-based DBSI, a consulting company that works with banks and credit unions to help them be more profitable, announces that two of its clients—California Coast Credit Union and Technology Credit Union—received CUNA Diamond Awards for their respective digital signage campaigns created by DBSI’s digital signage agency.
DBSI works with financial institutions on branch optimization, retail design, technology, construction and digital signage. CUNA is a Madison, Wisconsin-based professional development organization run by credit union leaders who volunteer their time to assist other credit union leaders.
The annual CUNA competition is considered the most prestigious annual credit union industry competition with more than 1000 entries. Both Technology Credit Union and California Coast Credit Union were selected for creative excellence and outstanding results for their DBSI-created campaigns.
Technology Credit Union, a 70,000+ member, $2 billion California credit union, took home top honors, winning “Category’s Best” in the Point of Sale Display & Retail Merchandising category. Included in the award winning entry were the Interactive Touch Screens and Wall Murals DBSI developed and deployed across Tech CU’s newly redesigned branches.
“Working with DBSI’s digital team was a great experience,” says Kate Duggan, a senior vice president of marketing at Tech CU. “They helped us choose the right hardware and design the award-winning digital signage content in our new branches. We would highly recommend working with DBSI’s digital team.”
California Coast Credit Union, a 140,000+ member, $2 billion California credit union, won honors in the Financial Education category for the “Financial Scoops” DBSI developed and deployed in the organization’s San Diego State University campus branch. The program is designed to help educate students on being financially smarter.