Digital/Wide Format Keys to Printers’ Survival, Study Shows

Initial results of new study into the impact of the economic downturn on the printing industry, sponsored by Canon Europe, reveals that many print service providers would not have survived the downturn without a digital printing capability and printers who moved into wide-format inkjet printing in particular thrived as they discovered the growing signage and display market.

The “Redefinition of the Digital Printer” survey, the third to be sponsored by Canon Europe and conducted by Professor Emeritus Frank Romano and a team of print media graduates from the Rochester Institute of Technology, provides a further snapshot of the state of the printing industry. The results of the previous Canon ‘Insight’ studies into the future of digital printing and into the CRD (Central Reprographic Department) market were published in May 2008 and May 2009 respectively.

The final analysis of the current survey is currently being completed and the full results will be published in May 2010. The key findings of the survey demonstrate how important the adoption of digital printing has been to the survival of professional printers and how those emerging from the recession are likely to be better positioned to exploit future opportunities and overcome future challenges.

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