Dixie Graphics Announces New Leadership and Services Strategy


Nashville-based Dixie Graphics, a national provider of prepress print and architectural signage solutions announces changes in its leadership and services strategies; and adds new technology to its existing repertoire.

Matt Williams, who has managed the company’s architectural signage division, is now vice president of business development for Dixie Graphics. He will direct the company’s overall growth initiatives. Williams, Jay Avrett, vice president of manufacturing, and Richard Godel, vice president of finance, form the company’s leadership group.

Dixie Graphics is a leading solution provider for ADA and wayfinding signage, and interpretive applications. Dixie uses multiple materials and processes, including etched zinc, Novacryl photopolymer, flatbed digital printing, and vinyl graphics, as an integral part of its projects.

Beginning in 2013, Dixie will introduce 3D proofing capabilities to designers and fabricators via Esko Graphics Studio software. A 3D proof will allow users to rotate and zoom with objects showing vivid, on-screen representation of a finished sign or plaque.

“This is just one solution we’re bringing to address something we’re asked to do regularly by clients… show the finished sign…yesterday!” Williams says. “We still can’t do it yesterday, but now we can the same day. It’s important not only to hear customers’ needs but to act on them; and with 3D, it shows that we do that.”

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