Global print technology company Epson announces the launch of the Epson Print Academy YouTube channel, featuring educational content designed for customers using Epson professional imaging products. Initially launching for the photography market, the Epson Print Academy channel will expand to include content for other professional imaging markets, such as signage, graphic design and textile.
“The importance of the print has remained paramount to our industry,” says Dan (Dano) Steinhardt, marketing manager for Epson America. “The new Epson Print Academy YouTube channel is designed to help a new generation of photographers and printmakers create exhibition quality prints, in addition to helping all Epson Professional Imaging customers hone their skills and produce the highest-quality output.”
The Epson Print Academy YouTube channel will feature a variety of videos designed to both educate and inspire, the company says. Educational videos will take viewers through a detailed explanation of workflows, including monitor calibration, color management and printing. Additional footage will focus on celebrating the craft of printing and will include visits to photographic festivals, events, workshops, and insiders’ views of renowned studios, showcasing how print continues to be an integral part of a variety of industries. The cumulation of videos aims to be a central resource for Epson professional imaging products.
The Epson Print Academy was first established in 2001 to help photographers better understand the then-new world of digital photography and inkjet printing. The launch of the YouTube channel is part of the company’s expansion of the print academy to provide updated technical information and insight into advanced techniques catering to today’s creative professionals, it says.