Commercial printer Excell Color Graphics, Fort Wayne, Ind., has installed digital production and wide format solutions as part of its strategy to remain competitive since the turn of the economy, which has spurred the demand for short-run printing.
In October 2010, the printer installed a a Fujiiflm Acuity Advance HS UV flatbed press, enabling the traditionally offset printer to produce posters and signage for customers. In addition, the firm installed a XeroxColor 800 Press to accommodate quick turnaround, short-run jobs that are replacing traditional, high-volume, offset work orders.
“The shift in the economy prompted us to start implementing digital solutions into our workflow to supplement the loss of offset volume,” says Tom Parrot, president, Excell Color Graphics. “Currently, 20 percent of our volume is printed digitally, but 40 percent of the jobs that come through the shop is now printed digitally.”
A customer survey showed a unanimous need for a wide format solution which prompted the printer to install the flatbed press, which boasts speeds of up to 430 square feet per hour and helps commercial printers expand their business with high-quality flatbed printing.
The equipment was purchased through Fujifilm North America Corp., Valhalla, N.Y.