Phoenix-based Branded Cities, a digital out-of-home advertising company with offices throughout the U.S., Canada and internationally, announces it was hired by Canadian real estate company Cadillac Fairview to partner on what it says is the largest out-of-home (OOH) display in Canada.
A year ago, in September 2016, Branded Cities (formerly Clear Channel Canada) and Cadillac Fairview launched two adjacent, 90’ high x 45’ wide, high-resolution digital screens on the CF Toronto Eaton Centre tower. Recently, Cadillac Fairview instigated the addition of a “bullnose” unifying the two screens, now measuring 90’ high x 94’ wide, for a total of 8,454 square feet of display space. The companies say the tower takes the title of Canada’s largest digital display, being 45 percent larger than the second largest, Branded Cities’ 5,820-square-foot digital display on the Atrium on Bay (AOB) Media Tower.
The CF TEC Tower supports static digital, full motion video, and Activate, Branded Cities’ mobile and experiential engagement service.
“It’s our strong partnership with Cadillac Fairview and our aligned view of the power of out-of-home, that allows ambitious projects, like building the largest digital display in Canada, to be possible,” says Paul Seaman, vice president—operations, real estate and public affairs at Branded Cities Canada.
CF Toronto Eaton Centre is one of Canada’s premier shopping destinations, with more than 146,000 visitors daily and more than 50 million annually.
According to Branded Cities, the launch of the newly redesigned CF TEC Tower by Cadillac Fairview follows the recent acquisition of Clear Channel Canada—now Branded Cities—that adds to a network of some of the most prestigious OOH media assets in prominent locations such as New York City, Los Angeles, Las Vegas and some of Canada’s busiest shopping centers and travel centers.