Clear Channel Airports, a subsidiary of New York City-based billboard and signage giant Clear Channel Outdoor, announces the signing of a new 10-year agreement with the Port of Seattle to provide the media program at the Seattle-Tacoma International Airport.
CCA has been the premier display advertising provider for Sea-Tac since 2007 and was awarded the new 10-year contract via a competitive bidding process.
According to CCA, the new partnership will include “a highly integrated and aesthetically anchored design and fixtures that will compliment architecture and passenger flow at Sea-Tac, attracting global, national and local brands to reach its over 45 million annual travelers.”
Sea-Tac is the local airport for some of the largest companies in the world, including Amazon, Microsoft, Starbucks and Costco. In 2016 it moved up three spaces to become the ninth-busiest airport in the U.S.
CCA’s new, state-of-the-art displays and interactive technology for Sea-Tac include:
Three unique digital networks formatted and positioned for terminal-wide coverage and for local, regional, national and international advertiser preferences include:
• Ceiling-suspended LED high definition video walls; each more than 100 square feet in size;
• Vertical concourse digital LCD network targeting 100 percent of arriving and departing passengers;
• Baggage claim digital LCD network—full bag carousel coverage including 100 percent of arrivals exposure and extended passenger wait times.
High-profile interior assets that optimize visibility, impact and dwell time include:
• Double-sided, ceiling-mounted banners on ticketing/departures level and in high-dwell-time pre-security areas;
• LED-illuminated and non-illuminated eco-friendly tension fabric displays;
• A variety of eye-level, soffit-mounted and floor-mounted illuminated signage;
• Exhibit spaces for specialty displays/booths, experiential and branding/sponsorship opportunities.
Marquee exterior assets that significantly impact passengers, greeters and transient traffic include:
• Pedestrian walk-over glass clings connecting the parking/transportation deck to the terminal;
• Roadway-facing exterior banners on the parking deck exterior;
• Pedestrian breezeway banners connecting SEA passengers to the Sound Transit light rail link.
“The Port of Seattle strives to provide a world-class experience at Sea-Tac Airport for our travelers as the gateway to this region,” says Lance Lyttle, managing director of Sea-Tac Airport. “Creating a consistent look and feel within the media program provides us the opportunity to incorporate our local Northwest sense of place with national and international brands that will ring true for locals and be a welcoming sight for visitors. Both will come to realize there’s even more to enjoy in our region than they might initially realize.”
The media program will be fully installed in 2018, according to the company.