Santa Clarita, California-based Creative Graphic Services, a full-service sign, graphics and wraps shop, is in Minneapolis gearing up for Super Bowl 52 (LII) in a couple weeks, and it’s not like they haven’t been there before.
This will be the company’s 29th Super Bowl, and this year CGS’s handiwork will be at even more locations. According to Jim Niner, the company’s vice president, six additional entry plazas will be adorned with the company’s graphics.
This year the company will send between 8 and 15 of its own staff out from California to manage the company’s various installations, assisted by local labor they oversee, Niner says.
The Super Bowl is not just a game but rather, an “event” that takes place over several days at multiple venues beyond just US Bank Stadium—the Minneapolis Convention Center, the Mall of America and other locations throughout the city. Creative Graphic Services will be building and installing its graphics at The NFL Experience, Super Bowl Live, Game Day Fan Plaza, and Tailgate Party, among other spots.